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Canadians embracing Black Friday and Cyber Monday

Holiday shopping is in full swing right now and Canadians plan to fully embrace it again this season, according to a recent poll from our client Ebates.ca. The overwhelming majority of us (86 per cent) will spend as much or … Read More

Why aren’t your PR efforts translating into new business?

By Cathy-Anne O’Brien

You’ve partnered with a PR firm, outlined the objectives and you are off to a strong start. Already you are seeing media coverage on your company. Three trade magazines in your target sector want your advice in … Read More

Content is starting to cost money again. And I’m willing to pay.

By Cathy-Anne O’Brien

It started with Texture, the app offering access to more than 200 top magazines for a monthly subscription. I was hooked. Two of these magazines purchased from the newsstand would cost more than the monthly fee. I … Read More

Brand building through video

By Cathy-Anne O’Brien

If you could select only one public relations strategy to build your business, what would it be? For businesses in professional services, there are many approaches you could take to attract customers, but video content seems … Read More

Shaking up your routine for a new perspective

By Cathy-Anne O’Brien   As many of us return from a spring getaway, it’s striking how re-charged you can feel. Shaking up your routine, even for a short period of time, can go a long way in renewing your perspective … Read More

Ahoy! Three ways to build loyalty and repeat business. 

Recently my family and I returned from a Disney Cruise.  We saved and planned for a year, and every few weeks the kids asked, “how many sleeps” and the countdown began.

Disney is one of the most recognized companies … Read More

How brands can identify the right influencers

By: Jamie Sanders    Brands are often faced with the challenge of coming up with strategies to break through the noise and reach their target audience. Celebrity endorsement is a popular strategy. Celebrities are often sought after influencers by many big … Read More

What we can learn from Wendy’s viral tweets this month

By Tara Bolger  You may have seen the tweets from fast food restaurant Wendy’s that went viral this month. The Twitter account kicked off the New Year with hilarious and seemingly unfiltered responses to a Twitter user who questioned the … Read More

How much noise should companies make at an already busy time?

The holidays are upon us. Everywhere you look are lights, glitter, a cheerful song and a guy in a big red suit. But you’re also likely seeing more ads for socks (the perfect stocking stuffer!), Facebook posts about Hatchimals (the … Read More

What you know after 15 years in business.

By Cathy-Anne O’Brien

It was a LinkedIn message that reminded us of our upcoming 15th anniversary. We launched BlueSky Communications in October 2002, the same year LinkedIn was founded. A year overshadowed by 911, we saw a downturn in the … Read More