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What you know after 15 years in business.

By Cathy-Anne O’Brien

It was a LinkedIn message that reminded us of our upcoming 15th anniversary. We launched BlueSky Communications in October 2002, the same year LinkedIn was founded. A year overshadowed by 911, we saw a downturn in the … Read More

Media Training Scorecard: Clinton 1, Trump 0

By Federica Maraboli

Watching the presidential debate the other night, I couldn’t help but cringe for a variety of reasons, but mostly because of Donald Trump’s clear need for remedial media training.

Each of us is a brand in our … Read More

What’s the best PR agency-client relationship?

By Cathy-Anne O’Brien

Do agencies approach client relationships all wrong? For a PR firm, or anyone in professional services for that matter, looking for ways to increase your value to clients beyond what they hired you for is key to … Read More

Three Lessons I Learned From The 2016 Summer Olympics

Leading up to the 2016 Olympics in Rio, I was looking forward to seeing if Michael Phelps would once again dominate in the water. I was particularly excited to watch 16-year-old swimmer Penny Oleksiak from my neighbourhood in Toronto … Read More

Influencer Insight: Behind the Scenes with Toronto Blogger, La Petite Noob

In the realm of public relations, influencer and word of mouth marketing is becoming integral to brand campaigns. Bloggers across all different verticals are communicating brand messages to niche audiences and are able to connect with these audiences in a … Read More

Mobile working – Hello from Nashville, Tennessee

By Tara Bolger  Many studies have suggested different things when it comes to mobile working, but it always seems to come back to: those who have the opportunity to work remotely feel happier and more productive.

I’ve been fortunate … Read More

Should you ditch your target market?

By Sarah Turnbull  Between digital, social and traditional media, the idea of a target market is changing. We used to be able to group segments of the population together with similar beliefs, lifestyle and needs and reach them through obvious channels. Now … Read More

The Hard Lesson

By Cathy-Anne O’Brien We lost a client today. One that had great potential for BlueSky. One that could’ve been a big game changer for our firm. It was a hard lesson.

What happened? Did we not demonstrate enough passion and excitement for … Read More

Rethinking our obsession with influencers

By Cathy-Anne O’Brien Who are “influencers”? Also considered thought leaders or brand ambassadors, influencers enable “word of mouth” marketing – a concept that isn’t exactly new to the PR industry. Yet, the level of enthusiasm for influencer campaigns is in overdrive.

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The Power of Hello

By Cathy-Anne O’Brien, The holiday season is upon us. It’s the time of year when we are friendlier and say hello – there’s a lighter, cheerful vibe that takes hold. But did you know there are people who embrace this … Read More