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Should you ditch your target market?

By Sarah Turnbull  Between digital, social and traditional media, the idea of a target market is changing. We used to be able to group segments of the population together with similar beliefs, lifestyle and needs and reach them through obvious channels. Now … Read More

The Hard Lesson

By Cathy-Anne O’Brien We lost a client today. One that had great potential for BlueSky. One that could’ve been a big game changer for our firm. It was a hard lesson.

What happened? Did we not demonstrate enough passion and excitement for … Read More

Rethinking our obsession with influencers

By Cathy-Anne O’Brien Who are “influencers”? Also considered thought leaders or brand ambassadors, influencers enable “word of mouth” marketing – a concept that isn’t exactly new to the PR industry. Yet, the level of enthusiasm for influencer campaigns is in overdrive.

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The Power of Hello

By Cathy-Anne O’Brien, The holiday season is upon us. It’s the time of year when we are friendlier and say hello – there’s a lighter, cheerful vibe that takes hold. But did you know there are people who embrace this … Read More

Why your response to negative social media posts is killing your brand

By Cathy-Anne O’Brien Too often I see companies responding to a negative comment on social media and it’s overkill. Their reaction actually brings more attention to the issue and broadcasts it to more people who otherwise wouldn’t know about it.

How … Read More

HealthAchieve 2014

This year’s HealthAchieve stage awaits the presence of Robert Gupta, Michael E. Porter, Tom Rand, Jennifer Jones + Nina Tandon. November 3-5, 2014

Metro Toronto Convention Centre

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Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Why are family enterprises successful?

By Cathy-Anne O’Brien This Harvard Business Review blog on the success of family businesses got me thinking, what are the typical characteristics of these businesses that give them staying power?

Sure there are certain strategies that allow family enterprises to be successful … Read More

How PR Professionals Deal with Conflicting Loyalties

By Cathy-Anne O’Brien Those of us doing media relations are challenged with conflicting loyalties. We need great relationships with both clients and the media in order to be successful in this business, but too often we are put in a position to … Read More

Crowdfunding? Make some noise.

By Cathy-Anne O’Brien The new and interesting sector of equity crowdfunding is heating up in Canada.  Regulatory bodies such as the Ontario Securities Commission (OSC) are making it easier for companies looking to raise money online while giving investors an equity … Read More