Persuading People: Rationality vs Emotion

Zulfikar Fahd, Account Executive, BlueSky Communications

Human beings were brought up to believe that we are rational creatures. We are always taught to take into account available information, analyze it, and consider the pros and cons of a situation … Read More

Brand building through video

By Cathy-Anne O’Brien

If you could select only one public relations strategy to build your business, what would it be? For businesses in professional services, there are many approaches you could take to attract customers, but video content seems … Read More

Influencer Insight: Behind the Scenes with Toronto Blogger, La Petite Noob

In the realm of public relations, influencer and word of mouth marketing is becoming integral to brand campaigns. Bloggers across all different verticals are communicating brand messages to niche audiences and are able to connect with these audiences in a … Read More

Should you ditch your target market?

By Sarah Turnbull  Between digital, social and traditional media, the idea of a target market is changing. We used to be able to group segments of the population together with similar beliefs, lifestyle and needs and reach them through obvious channels. Now … Read More

Rethinking our obsession with influencers

By Cathy-Anne O’Brien Who are “influencers”? Also considered thought leaders or brand ambassadors, influencers enable “word of mouth” marketing – a concept that isn’t exactly new to the PR industry. Yet, the level of enthusiasm for influencer campaigns is in overdrive.

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Art Institute of Canada launches

Sara Angel, Founding Executive Director of the Art Canada Institute, interviewed on CTV.

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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