Bread&Butter Skincare
The ask: Bread&Butter Skincare, a men’s skincare company that launched in the fall of 2009, engaged BlueSky Communications to:
- Raise awareness of Bread&Butter Skincare and build a foundation for the brand.
- Foster relationships with key influencers related to the skin care industry.
- Position Brian Lau/Bread&Butter Skincare as the go-to expert in men’s skin care.
- Build brand credibility within the skin care industry.
The solution: BlueSky implemented a six-month media relations campaign focusing on the GTA and publications with a national focus. Generating mentions and reviews in key media outlets, BlueSky played an integral role in driving traffic to http://www.breadandbutterskincare.com/.
The result: From October 2009-April 2010, BlueSky secured 45 media stories (averaging 13.5 articles a month), with an overall reach of 22,419,327.
“Because of the dedicated professionals at BlueSky Communications, not only was our Canadian launch a success, we’ve also been able to establish ongoing and valuable industry dialogue with key journalists, editors and product reviewers. I had the opportunity to appear numerous times in national publications such as the Globe and Mail and National Post, plus a host of other media. We sell our products exclusively through our online store, and our press coverage delivered over 400% increases in unique visitors, and 200% increases in conversions.”
-Brian Lau, founder, Bread&Butter Skincare
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