The ask: Roche is a global leader in the research and development of diagnostic and pharmaceutical innovations. To reaffirm its leadership position, the company introduced a new global brand. As a result, Roche Canada’s four-year old corporate brochure needed to be replaced.
The solution: BlueSky was engaged to develop a new corporate brochure that provides key audiences with information on Roche Canada as a company, its pharmaceutical and diagnostic successes, and its efforts in corporate social responsibility.
The new brochure needed to demonstrate:
- the value Roche brings to patients and the medical community;
- Roche’s commitment to personalized healthcare through the combination of pharmaceuticals and diagnostics;
- Roche’s commitment to the health and well-being of Canadians.
New layout, design and copy writing consistent with new global guidelines was required. Two brochures were developed in English and French:
- A multi-page brochure with in-depth information about the company and its offerings;
- A shorter, condensed version that provides a more high level overview, is cheaper to print and easier to mail/distribute.
The result: The new corporate brochure was launched in January 2011. Results will be updated after the brochure has been circulated.
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