We jumped right in with Kwäf, a wine subscription and gift service that works in partnership with Canadian wineries to bring a wide range of expertly curated, top quality craft wines directly to your doorstep – wines that you won’t necessarily find in stores. With an aficionado (or two) on our team who speak the language of wine, and a fun client with plenty of expertise, we quickly got to work on quality control. With a modest budget, we developed key messages, launched a media relations campaign and provided media training services – all while staying perfectly sober.