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How PR Professionals Deal with Conflicting Loyalties

By Cathy-Anne O’Brien Those of us doing media relations are challenged with conflicting loyalties. We need great relationships with both clients and the media in order to be successful in this business, but too often we are put in a position to … Read More

If I were Justin Trudeau’s publicist…

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years … Read More

A refresher on preparing for new business pitches

Summarized from Persuasion by Arlene Dickinson.

By Cathy-Anne O’Brien

We’ve been doing this PR thing for a while but to avoid becoming complacent, I found these tips to be a great reminder of how to help ensure a successful new … Read More