Are Canadian brands engaging effectively through social media?

An attention-grabbing headline appeared late last month courtesy of TNS Canada. According to a global survey conducted by the company, 54 percent of Canadians did not want to engage with brands through social media. While that may seem like a … Read More

Top PR Missteps in 2011

December 2011

  1. Toronto Mayor Rob Ford approached in his driveway by CBC’s Mary Walsh “Princess Warrier” of The Hour Has 22 Minutes. Ford dials 911.
  2. Peter Mackay treats himself to a helicopter ride and misleads parliament that it was … Read More

DeafBlind Ontario Services’ Annual Report Recognized

By Jamie Sanders

For the past four years, Ontario’s registered charities have had the opportunity to submit their annual reports to become recognized for financial reporting excellence by the Voluntary Sector Reporting Awards  (VSRAs).The award was created  as an incentive … Read More

Steve Jobs didn’t need PR, but it didn’t hurt

Our generation has seen few like him.  Steve Jobs has become inseparable from the many things that give us entertainment, joy and connectivity in our lives. And beyond tools of enjoyment and creativity, Apple products have become a fashion statement.  … Read More

BlueSky Communications adds to growing team

BlueSky Communications Inc is pleased to welcome Jamie Sanders to the BlueSky team in the role of Media Relations Coordinator. With a track record of delivering exceptional media relations results in an agency setting, Jamie will implement both long-term strategic … Read More

Media coverage leads to new business opportunities

Yesterday, BlueSky client Pooling People was featured in the small business section of the Toronto Star and on the John Tory show on Talk 1010. Founder Hannah McKinnon spoke about how Pooling People connects businesses so they can share workers, who … Read More

UWI Benefit Gala Toronto 2011

On Saturday, March 26th, Julie and myself had the opportunity to do the public relations for the 2nd Annual University of the West Indies (UWI) Benefit Gala in Toronto.  Last year was the inaugural Gala in Toronto (which we worked on … Read More

“What is the Internet?!!??”

In case you missed it, this video was posted over at The Huffington Post in late January. It shows an early 90s version Katie Couric and Bryant Gumbel trying to understand what the Internet is and why it would be … Read More

New office, new perspective

The office move.  A good time to reflect on the business, gain a fresh perspective and create a new workplace dynamic.  All great for creativity and inspiration.  An opportunity to break old habits and try something new.

Sure we’ll miss … Read More


February 21, 2011 – Ryerson University’s G. Raymond Chang School of Continuing Education is featured in MacLean’s as an example of the changing face of continuing education.

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