media relations

Why aren’t your PR efforts translating into new business?

By Cathy-Anne O’Brien

You’ve partnered with a PR firm, outlined the objectives and you are off to a strong start. Already you are seeing media coverage on your company. Three trade magazines in your target sector want your advice in … Read More

Media Training Scorecard: Clinton 1, Trump 0

By Federica Maraboli

Watching the presidential debate the other night, I couldn’t help but cringe for a variety of reasons, but mostly because of Donald Trump’s clear need for remedial media training.

Each of us is a brand in our … Read More