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PR

Influencer Relations: The Winning Formula for 2020

Influence can come in many shapes and sizes. It is integral for brands, PR agencies and content creators/influencers to work mutually in order to develop authentic content that consumers will genuinely be interested in. Influencers, also referred as content creators, … Read More

PR-ing our PR work to non-PR folks

Last month at a networking dinner in Toronto, I coincidentally shared a table with two fellow PR consultants. Our conversation drifted to how executives in corporations do not actually understand what PR people can do for them.

The conversation went … Read More

Why aren’t your PR efforts translating into new business?

By Cathy-Anne O’Brien

You’ve partnered with a PR firm, outlined the objectives and you are off to a strong start. Already you are seeing media coverage on your company. Three trade magazines in your target sector want your advice in … Read More

Ahoy! Three ways to build loyalty and repeat business. 

Recently my family and I returned from a Disney Cruise.  We saved and planned for a year, and every few weeks the kids asked, “how many sleeps” and the countdown began.

Disney is one of the most recognized companies … Read More

How brands can identify the right influencers

By: Jamie Sanders    Brands are often faced with the challenge of coming up with strategies to break through the noise and reach their target audience. Celebrity endorsement is a popular strategy. Celebrities are often sought after influencers by many big … Read More

What we can learn from Wendy’s viral tweets this month

By Tara Bolger  You may have seen the tweets from fast food restaurant Wendy’s that went viral this month. The Twitter account kicked off the New Year with hilarious and seemingly unfiltered responses to a Twitter user who questioned the … Read More

Media Training Scorecard: Clinton 1, Trump 0

By Federica Maraboli

Watching the presidential debate the other night, I couldn’t help but cringe for a variety of reasons, but mostly because of Donald Trump’s clear need for remedial media training.

Each of us is a brand in our … Read More

Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Crowdfunding? Make some noise.

By Cathy-Anne O’Brien The new and interesting sector of equity crowdfunding is heating up in Canada.  Regulatory bodies such as the Ontario Securities Commission (OSC) are making it easier for companies looking to raise money online while giving investors an equity … Read More

Banking experience changes with technology

Tonya Currie, RBC’s regional vice-president for Calgary South, was interviewed about how the banking experience has evolved in Canada. Read more here.

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