Why aren’t your PR efforts translating into new business?

By Cathy-Anne O’Brien

You’ve partnered with a PR firm, outlined the objectives and you are off to a strong start. Already you are seeing media coverage on your company. Three trade magazines in your target sector want your advice in … Read More

Ahoy! Three ways to build loyalty and repeat business. 

Recently my family and I returned from a Disney Cruise.  We saved and planned for a year, and every few weeks the kids asked, “how many sleeps” and the countdown began.

Disney is one of the most recognized companies … Read More

How brands can identify the right influencers

By: Jamie Sanders    Brands are often faced with the challenge of coming up with strategies to break through the noise and reach their target audience. Celebrity endorsement is a popular strategy. Celebrities are often sought after influencers by many big … Read More

What we can learn from Wendy’s viral tweets this month

By Tara Bolger  You may have seen the tweets from fast food restaurant Wendy’s that went viral this month. The Twitter account kicked off the New Year with hilarious and seemingly unfiltered responses to a Twitter user who questioned the … Read More

Media Training Scorecard: Clinton 1, Trump 0

By Federica Maraboli

Watching the presidential debate the other night, I couldn’t help but cringe for a variety of reasons, but mostly because of Donald Trump’s clear need for remedial media training.

Each of us is a brand in our … Read More

Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Crowdfunding? Make some noise.

By Cathy-Anne O’Brien The new and interesting sector of equity crowdfunding is heating up in Canada.  Regulatory bodies such as the Ontario Securities Commission (OSC) are making it easier for companies looking to raise money online while giving investors an equity … Read More

Banking experience changes with technology

Tonya Currie, RBC’s regional vice-president for Calgary South, was interviewed about how the banking experience has evolved in Canada. Read more here.

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If I were Justin Trudeau’s publicist…

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years … Read More

A refresher on preparing for new business pitches

Summarized from Persuasion by Arlene Dickinson.

By Cathy-Anne O’Brien

We’ve been doing this PR thing for a while but to avoid becoming complacent, I found these tips to be a great reminder of how to help ensure a successful new … Read More