public relations

Protect & Propel Your Image with Earned Media

Earned media has long been the bread and butter of an organization’s public relations strategy, after all, it is the job of public relations professionals to craft relevant news to propel their client’s image, but the ever-evolving world of media … Read More

Influencer Relations: The Winning Formula for 2020

Influence can come in many shapes and sizes. It is integral for brands, PR agencies and content creators/influencers to work mutually in order to develop authentic content that consumers will genuinely be interested in. Influencers, also referred as content creators, … Read More

PR-ing our PR work to non-PR folks

Last month at a networking dinner in Toronto, I coincidentally shared a table with two fellow PR consultants. Our conversation drifted to how executives in corporations do not actually understand what PR people can do for them.

The conversation went … Read More

Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Crowdfunding? Make some noise.

By Cathy-Anne O’Brien The new and interesting sector of equity crowdfunding is heating up in Canada.  Regulatory bodies such as the Ontario Securities Commission (OSC) are making it easier for companies looking to raise money online while giving investors an equity … Read More

Always mix business with pleasure, otherwise what’s the point?

People want to do business with people they like. It’s as simple as that. The clients we’ve been fortunate to work with for many years are people we really enjoy spending time with.  Regular business calls touch on a personal … Read More

New city, new job: my first nine months at a Toronto PR firm

By Tara Bolger, Communications Consultant, BlueSky Communications

The past few years have brought on a significant amount of change– a new city, a new job and all that falls in between. I’ve been working with BlueSky for about nine months … Read More

If I were Justin Trudeau’s publicist…

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years … Read More

A refresher on preparing for new business pitches

Summarized from Persuasion by Arlene Dickinson.

By Cathy-Anne O’Brien

We’ve been doing this PR thing for a while but to avoid becoming complacent, I found these tips to be a great reminder of how to help ensure a successful new … Read More

Personalized, on-demand media is isolating us

We are moving toward a world of mass customization.  We want our own personalized version of the news to arrive in our email each morning.  We rely on LinkedIn and Facebook for status updates from our friends and professional network, … Read More