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Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Crowdfunding? Make some noise.

By Cathy-Anne O’Brien The new and interesting sector of equity crowdfunding is heating up in Canada.  Regulatory bodies such as the Ontario Securities Commission (OSC) are making it easier for companies looking to raise money online while giving investors an equity … Read More

Always mix business with pleasure, otherwise what’s the point?

People want to do business with people they like. It’s as simple as that. The clients we’ve been fortunate to work with for many years are people we really enjoy spending time with.  Regular business calls touch on a personal … Read More

New city, new job: my first nine months at a Toronto PR firm

By Tara Bolger, Communications Consultant, BlueSky Communications

The past few years have brought on a significant amount of change– a new city, a new job and all that falls in between. I’ve been working with BlueSky for about nine months … Read More

If I were Justin Trudeau’s publicist…

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years … Read More

A refresher on preparing for new business pitches

Summarized from Persuasion by Arlene Dickinson.

By Cathy-Anne O’Brien

We’ve been doing this PR thing for a while but to avoid becoming complacent, I found these tips to be a great reminder of how to help ensure a successful new … Read More

Personalized, on-demand media is isolating us

We are moving toward a world of mass customization.  We want our own personalized version of the news to arrive in our email each morning.  We rely on LinkedIn and Facebook for status updates from our friends and professional network, … Read More