social media

What we can learn from Wendy’s viral tweets this month

By Tara Bolger  You may have seen the tweets from fast food restaurant Wendy’s that went viral this month. The Twitter account kicked off the New Year with hilarious and seemingly unfiltered responses to a Twitter user who questioned the … Read More

Is too much reading hurting our brain?

By Cathy-Anne O’Brien  Reading books, magazines and newspapers on your iPad or Kindle has made the written word more accessible than ever, and information consumption has soared.  Our reading habits of today would be the envy of any ancient philosopher or … Read More

Are Canadian brands engaging effectively through social media?

An attention-grabbing headline appeared late last month courtesy of TNS Canada. According to a global survey conducted by the company, 54 percent of Canadians did not want to engage with brands through social media. While that may seem like a … Read More