If I were Justin Trudeau’s publicist…

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years … Read More

A refresher on preparing for new business pitches

Summarized from Persuasion by Arlene Dickinson.

By Cathy-Anne O’Brien

We’ve been doing this PR thing for a while but to avoid becoming complacent, I found these tips to be a great reminder of how to help ensure a successful new … Read More