“Sometimes, the most ordinary things can be made extraordinary simply by doing them with the right people.”
—Nicholas Sparks, Novelist & Screenwriter

At BlueSky, we believe in delivering results through great management, smart thinking and a friendly, collaborative approach. We take the time to listen and immerse ourselves in the undercurrents of your business to bring innovative ideas that help you achieve your objectives. Founded in 2002, we’ve built our business by helping clients build theirs through impeccable service, valued insight and solid experience.

Through affiliates in BC, Alberta, Quebec, Newfoundland and the US, BlueSky can deliver bilingual, national and North American-wide campaigns.

Cathy-Anne O’Brien, Principal

Cathy-Anne has been doing the PR-thing for almost 20 years, earning her chops through a combination of multinational agency and client roles. But it’s her entrepreneurial passion for building a business and working collaboratively with a brilliant team, that keeps life exciting. Working alongside her sister, co-BlueSky owner Julie McCarthy, Cathy-Anne lives in The Beach with her three children and husband.


Julie McCarthy, Principal

Coming from a ‘big agency’ advertising background, Julie made the switch to PR when she joined her sister to launch BlueSky in 2002 with one overall goal in mind: build a great business. As long as it offered freedom, adventure, impact, security and relevancy on most days, then she was on track. Julie also draws inspiration from her two young boys and husband, who live in The Beach in Toronto.


Sarah Turnbull, Senior Consultant

A savvy PR strategist who has been in the business for almost a decade, Sarah provides clients with unique insight and big-picture thinking when recommending a communications strategy. As a long-term BlueSky team member, Sarah is one of the reasons our clients stay with us for years. Sarah is raising two young daughters with her husband in Toronto, and can be found on weekends frequenting farmers markets in the city’s east end.


Federica Maraboli

Federica Maraboli, Content Strategist

With a well-rounded background in marketing, integrated communications and magazine publishing, Federica brings proven skills to our content strategy, branding, and creative. An award-winning editor and writer extraordinaire, she has a passion for combining words and images that tell a better story. A fan of the food and drink scene in any city, she’s always dreaming up her next travel adventure.

Zulfikar Fahd, Account Executive

After five years of working in public relations in Indonesia, Zul migrated to Canada and started a career in Toronto in summer 2018. With a portfolio in tobacco, automotive and mining industry, he brings his knowledge and experiences into the BlueSky team. While he finds Canadian public relations landscape and working culture very different from where he is from, Zul is committed to giving the best at everything he does. Outside his 9-5 job, he enjoys yoga, writing, reading crime thriller novels, cooking and playing with Phoebe, his puppy.

Sammi Braverman, Account Executive

With a diverse communications background in media relations, influencer marketing and event management, Sammi brings her breadth of experience in the lifestyle, fashion, beauty, healthcare and tech industries to the BlueSky team. She is captivated by the ever-changing media landscape and is excited to see where the public relations industry is headed. In her spare time you can find her binge-watching shows on Netflix, accidentally overspending at the mall and catching up on beauty sleep.

Allison Chin, Account Executive

Before venturing into the world of PR, Allison graduated from the University of Western Ontario with a Bachelor of Arts in Media Studies and Psychology. She then took her love of communications and furthered her education with a post-graduate degree in Public Relations. Throughout her studies, she has always been captivated with the media landscape and has explored various areas of the industry from editorial to marketing before finding her passion in PR. She is a jack-of-all-trades and uses her PR skills, eye for design and social media savvy to tell stories and build brands. She has a diverse background, spanning everything from finance to fashion and always brings her A-game to deliver exceptional results for her clients, from executing show-stopping events to securing stellar coverage.