By Tara Bolger You may have seen the tweets from fast food restaurant Wendy’s that went viral this month. The Twitter account kicked off the New Year with hilarious and seemingly unfiltered responses to a Twitter user who questioned the brand’s never frozen burgers.
The Twitter exchange blew up online with coverage across the web and with increased brand engagement on the social network. In fact, for that first week, retweet, replies and likes on Wendy’s tweets accounted for 98% of total engagement, with 2% for @mentions.
When it comes to social media, brands typically have their teams focus on sharing content and answering questions – in a precise tone. But maybe we should take a step back from what we think we know when it comes to social media ‘rules’ around brand etiquette.
Taking it to the viral level that Wendy’s has been able to take it to isn’t going to work for every brand and every company. But there are a few things we can take away from this:
Not all brands can take the Wendy’s approach to social media, but we can certainly appreciate and learn from their social media presence and way of communicating.