TikTok launches ‘University’ program for Creative Agencies

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TikTok launched a new Creative Agency Partnerships (CAP) University program — a virtual educational program designed to help creative agencies maximize their efforts on the platform. This five-week custom learning program will let people choose which courses they wish to take, set their curriculum and attend office hours sessions with TikTok’s team — without the midterms or tuition. 

 

In our blog on Our Top 3 Learnings from TikTok, we discuss how TikTok has taken over the social scene and how we have developed a number of creative, impactful, and successful TikTok programs in 2021. Courses like CAP University help us further develop everything we know to create a TikTok strategy that works best for your business.

 

The courses will be hosted as live webinar sessions and will begin on April 19, so agencies have the benefit of learning from anywhere. Classes in the first semester will focus on a variety of topics starting with foundational statistics and data, leading into concepting and creating for the platform, trends and music licensing. The final session is designed to help creative agencies dive deeper into the TikTok Creator Marketplace, the official collaboration platform to connect brands and creators on TikTok. 

 

“The goal of CAP University is to inspire next-level creative content on the world’s fastest-growing entertainment platform,” a TikTok spokesperson said in a blog post about the announcement. “After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients’ business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform.”

 

Interested creative agencies and freelancers can register at TikTok CAP University, and the link will be open until space is filled.

 

Class is in session for the BlueSky team and you can find us at CAP University’s live office hours sessions, refining our strategies and learning about the latest trends.

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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