IPSOS iSay

IPSOS iSay

Background

Ipsos iSay, a rewards community of the celebrated global market research and consulting firm, Ipsos, sought to broaden its reach by tapping into the French-speaking audience in Quebec. They needed an innovative approach to effectively elevate their brand presence and encourage new members to sign up and complete surveys.

 

The Ask

Design and execute a captivating TikTok campaign to boost sign-ups and increase survey completions among the Quebecois audience.

 

The Results

BlueSky Communications developed a strategic plan centered on leveraging the power and popularity of TikTok, combined with influencer marketing. We collaborated with local creator, Anthony Tran, to produce a range of authentic, platform-specific content that resonated with the target demographic.

 

By addressing common challenges like ad fatigue and highlighting the benefits of active participation, our efforts struck the right chord, gathering significant attention and success.

 

Our creative assets produced outstanding results, receiving over 10,500 clicks in 14 days directed to the iSay sign-up page and more than 850 sign-ups.

 

Our innovative approach not only garnered significant sign-ups but also affirmed Ipsos’s position as a market leader and trusted brand in the industry. Based on the impressive outcomes of this campaign, Ipsos has extended its collaboration with BlueSky to create and manage a content creator program that spans the United States and Europe.


Video of French TikTok creator talking about IPSOS iSay

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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