Toronto Metropolitan University – The Chang School

Toronto Metropolitan University – The Chang School

Strengthening Leadership in Continuing Education

As Canada’s largest continuing education program, the G. Raymond Chang School of Continuing Education at Toronto Metropolitan University plays a key role in helping professionals upgrade skills and advance their careers.

 

The Challenge

To maintain its leadership position in a competitive education landscape, the school needed to build enrollment, strengthen student retention, and increase awareness of its programs year-round.

The Chang School partnered with BlueSky to elevate its profile and reinforce its reputation as a leader in continuing education. The goal was to position the school–and its faculty experts–as credible voices on workplace trends, adult learning, and innovative approaches to education.

 

The Strategy – What BlueSky Did

BlueSky implemented a successful traditional and online communications program designed to raise the school’s visibility while highlighting its expertise across a wide range of subjects.

The program focused on media relations and thought leadership, positioning the Dean and instructors as subject matter experts on emerging trends in education and the workplace. By monitoring news cycles and identifying timely opportunities for commentary, BlueSky secured interviews across television, radio, and print media.

Seasonal story angles and expert commentary helped connect Chang School instructors with journalists covering career development, professional training, and skills development. This approach amplified the school’s broader marketing efforts while driving attention to its programs and online resources.

 

The Results

The communications program generated consistent national visibility:

  • An average of seven media stories per month
  • More than 68 million media impressions within one year
  • Increased coverage across television, radio, and online outlets
  • Stronger engagement with the school’s website and social content

 

The Impact

The campaign helped reinforce the Chang School’s reputation as a leading voice in continuing education while increasing awareness of its programs and expertise. By elevating instructors and leadership as media sources, BlueSky helped position the school as a trusted authority on career development and lifelong learning in Canada.

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