Helius PoNS Therapy

Helius PoNS Therapy

Raising Awareness and Access for PoNS Therapy™

For patients recovering from neurological conditions such as stroke and traumatic brain injury, regaining mobility and independence can be a long and uncertain journey. Helius Medical Technologies developed PoNS Therapy™, an innovative neuromodulation device designed to improve rehabilitation outcomes and help patients regain function.

 

The Challenge

Despite strong clinical evidence, Helius needed to increase awareness and adoption of the device by targeting insurers, physicians, rehabilitation clinics, and patients. BlueSky to translate complex clinical science into compelling, accessible stories that could highlight the real-world impact of PoNS Therapy and support conversations around patient access.

 

The Strategy – What BlueSky did

BlueSky developed an integrated communications campaign designed to connect clinical credibility with human-centered storytelling.

At the heart of the campaign were authentic patient stories that illustrated the life-changing potential of PoNS TherapyTM. These narratives helped bring the science behind the device to life while demonstrating measurable improvements in patient outcomes and quality of life.

Targeted earned media with regional storytelling and digital amplification were leveraged to reach key decision-makers and healthcare audiences. National health reporters, lifestyle media, and healthcare trade publications were engaged to build credibility, while syndicated matte stories expanded coverage across community newspapers and regional outlets. At the same time, LinkedIn campaigns targeted senior insurance professionals with content connecting clinical outcomes to healthcare costs and long-term disability claims.

By tailoring messaging to each audience, the campaign positioned PoNS Therapy as both a clinically relevant innovation and a meaningful advancement in neurological rehabilitation.

 

The Results

  • 5.7 million+ earned media impressions across national and regional outlets
  • 19 media placements, including broadcast interviews and community newspaper coverage
  • 102,000+ LinkedIn impressions targeting senior insurance and financial decision-makers
  • Increased traffic to PoNS Therapy website, driving awareness and stakeholder engagement

 

The Impact

The campaign successfully helped elevate understanding and awareness of PoNS Therapy within the healthcare and insurance ecosystem while humanizing the experience of patients living with neurological conditions.By combining clinical evidence with authentic storytelling and targeted media outreach, BlueSky created a scalable communications framework that supports ongoing awareness, education, laying the foundation for expanded patient access and insurance coverage.

 

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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