IPSOS iSay

IPSOS iSay

Growing a Rewards Community Through Creator-Led Social Campaigns

Ipsos iSay, the rewards community of global market research firm Ipsos, connects consumers with opportunities to share their opinions and earn rewards for completing surveys.

 

The Challenge

As the platform looked to expand its membership in Quebec, the team needed a way to reach French-speaking audiences in a way that felt authentic and relevant.

Ipsos partnered with BlueSky to develop a digital campaign that would introduce iSay to Quebec audiences, increase sign-ups, and encourage survey participation. The goal was to meet younger audiences where they already spend their time online while clearly communicating the benefits of joining the rewards community.

 

The Strategy – What BlueSky Did

BlueSky developed a social-first campaign built around TikTok and influencer storytelling.

Working with Quebec-based creator Anthony Tran, we produced a series of authentic, platform-native videos designed to resonate with the target demographic. The content addressed common barriers such as ad fatigue while highlighting the value of sharing opinions and earning rewards through the iSay platform.

By pairing relatable creator content with targeted amplification, the campaign delivered messaging in a format that felt native to the platform while driving traffic directly to the iSay sign-up page.

 

The Results

The campaign delivered strong engagement and measurable growth:

  • 10,500+ clicks to the iSay sign-up page in just 14 days
  • 850+ new member sign-ups from the campaign
  • Strong engagement across TikTok through creator-led content

 

The Impact

The campaign successfully introduced Ipsos iSay to a new audience in Quebec while demonstrating the effectiveness of creator-led storytelling for audience growth. Following the campaign’s success, Ipsos expanded its collaboration with BlueSky to develop and manage a broader content creator program across the United States and Europe.


Video of French TikTok creator talking about IPSOS iSay

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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