Silver Screens Arts Festival

Table of Contents

With the official kick-off of the 2nd Annual Silver Screens Arts Festival, presented by Ryerson’s The G. Raymond Chang School of Continuing Education, in partnership with the LIFE Institute complete and the Festival well-underway, I thought it an appropriate time to talk about media relations around events. Having a background in event planning, it was an interesting switch to be responsible for the media relations side instead of the event logistics and development. Here is what I found:
Challenges:
· There are so many events going on all the time, how do you make your event stand out?
· Timeliness-getting all the information you require far enough in advance that you can run an effective media relations campaign

What worked:
· Having a high profile and interesting speaker, in this case, Dr. Gene Cohen, MD, PhD, Director of Center on Aging, Health and Humanities at George Washington University
· A very targeted market with relevant media outlets, individuals aged 50+

Through a mix of event listings, and targeted media outreach far enough in advance, we were able to secure coverage in outlets such as Forever Young, YoungRetired.ca, CIUT 89.5FM and secure interviews with The Globe and Mail, as well as, Zoomer Magazine. Not only does that bring satisfaction to the client, is also helped in quadrupling pre-purchased ticket sales from last year’s totals.

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Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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