Great Clips

Great Clips

Strengthening Local Brand Visibility Through Influencer and Media Engagement

The Challenge

For franchise-based brands like Great Clips, strong local relationships are essential to building awareness and trust within the communities they serve. For its entry to the Kitchener–Waterloo region, Great Clips needed a high-profile initiative that would generate meaningful visibility in the region while highlighting the brand’s community presence. The goal was to create compelling local stories and social content that could resonate while amplifying the brand’s connection to its franchise network.

 

The Strategy – What BlueSky Did

BlueSky developed a communications strategy that combined influencer engagement, media outreach, and social storytelling to maximize visibility around the initiative.

A meet-and-greet with celebrity Monster Truck driver Bryce Kenny created a moment of excitement that brought together Ronald McDonald families, local government officials, and franchisees. The experience was captured on video to generate engaging social media content that extended the story beyond the in-person gathering.

To amplify the initiative further, BlueSky partnered with Canadian media personality and influencer Rick Campanelli, who attended and shared the experience across his social channels. This combination of influencer storytelling and targeted media outreach helped generate strong visibility across the Kitchener–Waterloo region.

 

The Results

The campaign delivered strong awareness and local media engagement:

  • 14.9 million impressions across earned and social media
  • 29 media placements in local news outlets
  • Influencer-generated social coverage extending reach across regional audiences

 

The Impact

By combining influencer storytelling with targeted media relations, BlueSky helped Great Clips build stronger connections within the Kitchener–Waterloo community while reinforcing the brand’s relationship with local franchisees. The campaign demonstrated how community-focused stories can be amplified through strategic communications to generate both local visibility and brand goodwill.

 

 

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

VIEW OUR WORK

Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

VIEW OUR WORK

Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

VIEW OUR WORK

Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

VIEW OUR WORK

Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

VIEW OUR WORK

Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

VIEW OUR WORK