Perley Health

Perley Health

Elevating leadership in senior care through thought-leadership.

 

The Challenge

As expectations around aging, healthcare innovation, and community engagement evolve, Perley Health saw an opportunity to tell a broader story that connected clinical expertise with real human impact.

BlueSky partnered with Perley Health to bring that story to life in a way that resonated with diverse audiences, from residents and families to healthcare professionals. The goal went beyond awareness to strengthen trust, support long-term sustainability, and position Perley Health as a leading voice shaping the future of aging.

 

The Approach

BlueSky built a marketing communications program rooted in authenticity, balancing storytelling with thought leadership and integrated activation supporting key business lines.

The strategy began with amplifying the human experience; spotlighting residents, Veterans, and caregivers to create connection and credibility while simultaneously translating complex research and senior care insights into accessible, solution-focused stories that highlight Perley Health’s role as an innovator.

As momentum grew, campaigns expanded across earned media, social, paid, search, programmatic and OOH channels, ensuring Perley Health remained visible throughout the year. A dedicated photo and video library featuring real residents captured authentic moments, enabling consistent storytelling across platforms while supporting ongoing campaign optimization.

Key strategic pillars included:

  • Thought leadership & education: Translating research into accessible narratives to help further the industry as a whole
  • Integrated PESO activation: Coordinated earned, shared, owned, and paid media to drive business results
  • Always-on optimization: Continuous testing of messaging, formats, and channels

Campaigns supported major priorities, including the Centre of Excellence in Frailty-Informed Care™ theActive Seniors & Veterans Living Centre, the onsite Care Clinic and Living Well at Home which provides support to help people continue to age in place.

 

The Results

The integrated strategy delivered strong visibility and measurable growth:

  • 55M+ media impressions in under one year
  • 34% YoY increase in website traffic to Perley Health; 193% YoY increase in web traffic to the Care Clinic.
  • Program growth: AS&VLC signups up 10% per quarter; Veterans service inquiries up 15%
  • Community impact: Donations increased 15% year-over-year
  • Industry thought-leadership content developed in support of the Centre of Excellence say 3.79% engagement rate – well above the average 0.4% from other content.

 

The Impact

Perley Health strengthened its position as a trusted leader in seniors’ and Veterans’ care while expanding engagement with families, donors and healthcare professionals. More importantly, the work established a scalable storytelling and communications framework, enabling Perley Health to continue advancing innovation in aging while deepening community trust and long-term sustainability.

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Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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